Paper that is free from chemicals that destroy
paper. It lasts longer, but costs more. It should be used for all books
that are designed to be around for a few decades or longer.
First books sent to those who ordered, requested, or were promised a
book, generally before the book goes into distribution. As a
self-publishing author, it's always a good idea to try selling some
advanced copies of your book.
The position of text lines on a page. Left alignment means that the
left margin of each line down the page is even, and that the right
margin is ragged or uneven; right alignment means that the right margin
is even down the page, and the left margin is ragged or uneven.
Alignment can also refer to margins being justified, which refers to
both left and right margins being even down the page, causing extra
spacing between words when necessary. Center alignment means that the
lines of text are centered down the middle of the page.
Visual material, such as drawings, pictures, and photographs.
Printed material found in the back of the book after the main
section of the book. This includes the appendix, the bibliography, the
index, author's biography, etc.
Bar Code: The
bar code is the ISBN number transferred into a worldwide compatible
optical character recognition (OCR) form, the image made up of vertical
lines that can be read by a scanner and identifies the title, author and
publisher of the book. See ISBN.
The back and front covers and the spine that hold the pages of the
The printer's photocopy or blue print mock-up of the book's pages.
These are used by traditional publishers to detect errors and make
corrections. On-demand publishing uses a Proof that is a copy of
the actual book.
The main section of the book.
The typed portion of a page, excluding the headline.
Words or phrases in heavier and darker print used for emphasis.
An event usually held at bookstores or book fairs where the author
reads, talks or discusses his/her book, providing an opportunity for
potential buyers to meet the author and to have a copy of the book
in Publication (CIP)
Card catalog information printed on the copyright page; a service
provided by the Library of Congress for books extensively used in
Chemically treated paper providing a glossy or matte finish used to
The process of preparing the manuscript for the printer. At 1st
World Library, the goal of the copyediting process is to produce a
final manuscript with very few grammatical errors (it's unreasonable to
expect the book to be "error free") and complete accuracy
regarding formatting issues (page numbers, etc.).
A legal notice that protects "original works of
authorship" both published and unpublished. However, these works
must be in a form accessible to others. You can't copyright ideas.
The copyright is automatic and assumed from the moment the work is
produced. However, it is easy for works to "slip into the public
domain." All that needs to happen is for the author to
"publish" without proper copyright notification. Proper
notification is a statement on the work that it has been copyrighted by
the author and the date of the copyright, i.e. Copyright 2002, Brad
Form of advertising by sending information (usually as a brochure or
flyer) directly to potential buyers.
A company that, for a fee, represents publishers by handling the
warehousing and shipping of books to bookstores and libraries.
A book that is available in electronic format. Usually eBooks are
available in Adobe PDF or eBook Reader format, or in Microsoft's LIT
The process where the manuscript is prepared for publication.
At 1st World Library, the goal of our editing process is to produce an
effectively written manuscript that communicates the author's message
A particular typeface in a specific
Introductory remarks to the book written by someone other than the
Printed material found in the front of the book before the actual
body copy starts. It includes title and copyright pages, dedication,
foreword, preface, table of contents, etc.
A company that handles the entire ordering process for books, such
as storing, packing, mailing, maintaining records, and other business
related operations for the author or publisher.
The white space formed by the inner margins of two facing pages.
A caption or headline used to introduce chapters, sections or a new
topic, usually in larger and bolder typeface than the body text.
International Standard Book Number. This is the number that is used
by booksellers to identify each book in stock. It's a worldwide
identification system that is a required element in the book
Positioned lines of text so that the left and right margins are
evenly set down the side of a page.
A speech or talk given at an event during a time when all attendees
would be in attendance. For example, the Luncheon Keynote would be given
during the lunch break when lunch is being provided as part of the
event. Other typical keynotes are: the Dinner Keynote and the Conference
offers a wide variety of talks based on his books, and the knowledge he
has gained over the years in the areas of creativity, publishing,
technology, and futuristics.
The overall design or mock-up of a page, including typeface,
headlines, page number, and visuals showing how the page will look when
printed; a guide for the printer.
of Congress Card Catalog Number
LCCN: Established in 1901, a numbering system assigned by the
Library of Congress, this number is used by libraries throughout the
United States to identify each book in their stacks. Every book that is
expected to sell to libraries must have a Library of Congress Catalog
An author's written material ready for the final stages of
production (editing, copyediting, etc.).
The business of advertising, promoting and selling books to the
public and to distributors.
This is the final proof of a graphic before it is printed. At 1st
World Library, Match Prints are used when producing the book cover.
It is evaluated by the graphic artist in order to verify that the colors
are identical with those in the original artwork.
Well-planned promotional materials, such as press releases, flyers,
letters, and reviews used for announcing and circulating information
about a forthcoming book.
An easily identifiable market that can be targeted for direct
promotion, i.e. golfers, model plane hobbyists, collectors, etc.
The light image of transferred ink or an imprint that comes from an
adjoining text page or illustration, or an inserted paper.
A relatively new technical process whereby the printing of the book
is done entirely through a digital process that makes it possible to
print any number of copies at a given time. With traditional
printing , involving a typesetting process, it was necessary to produce
relatively large quantities of a book to get the price down to where it
could be sold through the retail channel. With on-demand printing,
it is possible to produce short-runs of books at a cost that still
enables sales through the retail channel and to libraries.
To print a larger quantity of books than ordered. Printers estimate
a 10 percent spoilage. If this does not occur, the additional books are
charged to the customer but only up to 10 percent.
A binding method that uses plastic glue to bind the loose leaves to
the book cover.
Press Release: A
public relations announcement issued to the news media and other
targeted publications for the purpose of letting the public know of
The company that prints and usually binds the book; in other words,
produces the final product.
The first copy of the actual book, used to find errors and make
An individual or company who customizes promotional materials for a
given book; may also assist in arranging public appearances and
The sale of books at full price directly to the public.
Stands for "Standard Account Number." A number assigned to
libraries, schools and organizations that buy, sell or lend books.
Typeface that is straight with no serifs or small extensions on
letters, generally used for headers.
A half day (3 hours) session in which the participants learn the
concepts behind the subject that is the focus of the seminar.
Seminars tend to be a blend of lecture and discussion. For
example, in Brad's Get
Things Done seminar, participants learn the ten secrets for
creating and leading exceptional teams, discussing each secret to verify
and affirm its impact on the leadership process.
The fine line that extends from the top and bottom of letters making
them easier to read, used for the body text of a book.
See, Vanity Publisher
An identified group of readers who would most likely be interested
in a book's particular subject matter.
Odd-numbered page at the beginning of the book that gives the title,
subtitle, author's name, publisher and place of publication.
The style of typed letters used for the body text. This text is in
Companies that produce authors books at a price to the author,
usually retaining all rights for a relatively long period of time (3 to
5 years), paying the author a royalty for any book sold during this
time. During the licensing period the author must purchase from
the Vanity Publisher any copies of the book needed for self-promotion. The
actual royalty structure, or cost of books purchased by the author,
differs with each Vanity Publisher, do policies regarding retail price,
quantity discounts, etc
company that handles the resale of books in large quantities and serves
booksellers (distributors work on behalf of publishers).
An extended session, usually a full day (six hours), where
participants learn and practice the knowledge and skills that is
the workshop's focus. For example, in Brad's One
Shovel Full workshop, participants are not only exposed to
the concepts behind storytelling designed to change beliefs, attitudes,
and perceptions, they also identify a real-life situation that would be
helped through this process, create a story designed to bring about the
desired change, and practice telling the story.
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