In 1980 Brad recieved his Master's in Futuristics (Societal Futures) from San Jose State University. He had been interested in the impact visions of the future had on individuals and societies for a long time. This interest was spiked when he read Future Shock by Alvin Toffler. Further study by some of the real brains behind how visions of the future changed societies, especially, Fred L. Polak, convinced him that powerful visions of the future have a dramatic effect on a society, especially the society's socioeconomic health.

What was interesting, however, all of the major researchers considered the impact of those images on the society's future, but none considered the potential impact on the current socioeconomica health of the society. Since the powerful, positive, images of the future had an almost immediate impact on the society, it made sense to Brad that they would also have an impact on the society's socioeconomic health. This hypothesis was the focus on his Master's thesis.

This book, essentially Brad's master's thesis, is extremely relevent for today's society which is bombarded by many powerful images from the news, entertainment, and social media, as well as the images presented by powerful and influential politicians and other individuals. It's time they all took some responsibility for the impact that they have on our society's socioeconomic health..